Your families are searching for a feeling. In an era of intense enrollment
competition, static web pages packed with dense program details simply will not convert
prospective families who make decisions based on emotion and experience.

This session delivers a strategic roadmap for reframing your school’s website as an active
sales driver, one that captures top-of-funnel leads, nurtures prospects, and drives
measurable enrollment growth. Grounded in Chadwick School’s real-world collaboration with
Ubiq, this session demonstrates how uniting marketing and admissions teams into a unified
recruitment engine turns web traffic into lifelong community members.

Top focus words: Funnel, Website, Emotion

Speakers
Michael Balsley, Director of Marketing and Communications, Chadwick School

Lauren White, Director of Enrollment Management, Chadwick School
Brad Berghoff, Enterprise Account Executive, Ubiq Education
Dain Nitti, Enterprise Account Executive, Ubiq Education