Every family leaves clues. The question is whether your school knows how to read them.

In this high-energy session, AI expert Andrew Esparza and veteran school leader Dr. Andrew T. Weller will show how smart schools are using AI, data, and intelligence-style strategies to better understand the families they serve and the families they hope to reach. Moving beyond broad demographics, this session explores how schools can use modern tools to spot patterns, connect signals, and build a clearer picture of what families really want in a school.

Attendees will get an inside look at how AI can help schools organize public information, surface meaningful insights, and create more useful family profiles. They will also be introduced to the hidden Mosaic system, which maps families into 71 distinct profiles, each with its own priorities, preferences, and decision-making style. From families drawn to status and outcomes to those motivated by belonging, faith, security, convenience, or opportunity, schools will learn how these profiles shape enrollment decisions and why they matter.

This is where spy craft meets school strategy. Attendees will leave with practical ideas, a sharper understanding of the families in their market, and a new lens for thinking about recruitment, messaging, and connection.

Speakers:

• Andrew T. Weller, Dean of Admissions and Enrollment, Birch Wathan Lenox School (NY)
• Andrew Esparza, Founder, Kingdom Analytics