Declining inquiries could mean a shrinking market — or it could mean your school. Most leaders can't tell the difference.
This master class teaches you how.
October 19
The Enrollment Cliff Is Not a Diagnosis
Learn how to frame the right market question
October 26
Reading the Market Beneath the Market
Uncover an advanced interpretation and application lab
November 2
From Diagnosis to Strategic Choice
Create a school specific and personalized action plan
Every enrollment leader has the dashboard. Almost none have the diagnosis.
You already track population trends, inquiries, yield, retention, and household income. So why can't you tell if it's a market problem or a your-school problem?
Meet Your Instructor
Dana Nelson-Isaacs
Founder & Principal, DNI Consulting
Dana brings more than 25 years of experience helping schools thrive by partnering with admissions teams, heads, boards, and faculty to strengthen enrollment strategy, communications, and community engagement. Known for her thoughtful insight and candid, collaborative style, she works across all levels of school leadership to solve complex challenges with clarity and heart.
Key Takeaways:
Participants will leave with a disciplined way to determine:
- Whether demographic change has enough explanatory power to account for their enrollment results
- Which combination of market, competitive, access, experience, and funnel signals best explains the pattern
- What the evidence supports, what it suggests, and what remains unknown
- Which strategic response is aligned with the primary constraint
- What next action could both improve performance and test the diagnosis
Audience:
Experienced enrollment and admission leaders
Marketing and communications leaders with enrollment responsibility
Heads of school and senior administrators involved in enrollment strategy
School teams that already use demographic, funnel, or market data and want to interpret it more rigorously
The master class assumes participants already understand basic demographic and funnel measures.
Registrants will receive recordings and materials of all sessions.
