Declining inquiries could mean a shrinking market—or could be a problem within your school. Most leaders can't tell the difference.
This master class teaches you how.
October 19
The Enrollment Cliff Is Not a Diagnosis
Learn how to frame the right market question.
October 26
Reading the Market Beneath the Market
Uncover an advanced interpretation and application lab.
November 2
From Diagnosis to Strategic Choice
Create a school specific and personalized action plan.
Every enrollment leader has the dashboard. Almost none have the diagnosis.
You already track population trends, inquiries, yield, retention, and household income. So why can't you tell if it's a market problem or a your-school problem?
Meet Your Instructor
Dana Nelson-Isaacs
Founder & Principal, DNI Consulting
Dana brings more than 25 years of experience helping schools thrive by partnering with admissions teams, heads, boards, and faculty to strengthen enrollment strategy, communications, and community engagement. Known for her thoughtful insight and candid, collaborative style, she works across all levels of school leadership to solve complex challenges with clarity and heart.
Participants will leave with tools to:
- Tell whether demographics are really driving your numbers
- Pinpoint which factors (market, competition, access, experience, or funnel) are actually behind your results
- Separate what your data proves from what it only suggests
- Match your strategy to your school's actual constraints rather than a generic playbook
- Take one next step that improves performance and tests your diagnosis
Testimonials
"Dana possesses the unique combination of being an engaging presenter, incredibly smart, loving data, easy to connect to personally, and having a great sense of humor!"
"Dana established a context that helped our entire team understand our enrollment challenges."
"I always attend the sessions Dana leads. She takes complex issues and makes them understandable and actionable."
Audience:
Experienced enrollment and admission leaders
Marketing and communications leaders with enrollment responsibility
Heads of school and senior administrators involved in enrollment strategy
School teams that already use demographic, funnel, or market data and want to interpret it more rigorously
The master class assumes participants already understand basic demographic and funnel measures.
Registrants will receive recordings and materials from all sessions.
